Arcade Online
ArcadeXR Pte. Ltd
Industry
Entertainment, Tech
Event Creation
Social Media Management
Content Creation & Marketing
Affiliate Marketing
Performance Marketing
Ad Design
Scope
Arcade Online is a browser-based platform by ArcadeXR that lets users remotely play real-world arcade machines—like claw games and coin pushers—via live video. Accessible without an app, players earn tickets from physical machines and redeem them for digital prizes, blending classic arcade fun with modern convenience.
Defining The Future of the Arcade Industry
To craft a revitalized retail experience, we held immersive workshops with the Sift & Pick team to explore evolving O2O purchasing behaviors. By mapping the e-commerce competitor landscape, we defined a distinct retail proposition: to spark delight and discovery in every customer—fostering lasting relationships and creating warm, heartfelt commerce.
To evoke the desired customer sentiment, a subtle yet distinctive mark was created—symbolizing thoughtful, dedicated curation. This brand identity reflects Sift & Pick’s passion for handpicking authentic designer goods in collaboration with original brand owners worldwide.
With refreshed branding and a reimagined O2O retail experience, they launched their first pop-up at Changi Airport, followed by their official flagship store at Terminal 3. They have since expanded their stores to Jewel, Somerset 313 and Kuala Lumpur.
