Canadian
2-For-1 Pizza
Hobbs Holdings
Industry
F&B
Brand Activation
Social Media Management
Content Marketing
Performance Marketing
Photography
Scope
The locals who grew up in the 90s would probably recognise Canadian 2-For-1 Pizza's famous '2-For-1' jingle. Pioneering the two pizzas for the price of one marketing strategy, the brand took off. Since then many other brands have adopted the same strategy in this competitive F&B space.
The Meatiest Meat-Free Pizzas
Today, Canadian 2-For-1 Pizza is once again pushing to be at the forefront of introducing its range of Meatless pizzas into the menu. Collaborating with companies with the same vision such as Quorn and OmniMeat, their meat-free pizzas serve as a healthier option without compromising on the taste. The team behind Canadian 2-For-1 Pizza Singapore were looking to create a more focused content marketing strategy that would keep potential and existing customers engaged while reinvigorating their brand awareness to today's audience.
We shook up the pizza scene with a bold, meat-free campaign, introducing locally inspired flavours made entirely from plant-based ingredients. To win over loyal fans, we offered free meat-free pizzas for a limited time—sparking an extraordinary response. We captured their reactions and turned them into buzzworthy social content, challenging perceptions of what makes a truly great pizza. For six months, we kept the momentum alive, injecting fresh energy into C241’s marketing and bringing the brand’s vibrant, values-driven personality to life.
