Gioco
Industry
Gaming / Tech
Brand Identity
Brand Activation
UI & UX
App Design & Development
Content Marketing
Scope
The idea of Gioco came about when a group of passionate and driven founders wanted to create a platform for gamers and their friends to gather and share their gaming moments freely. Communication between gamers posed a challenge with the lack of a unified platform for gamers to be themselves and chat with each other regardless of the games or platform they played on.
Together Through Play
The Gioco team comprises of a group of gamers who meet up frequently through self-organized tabletop gaming sessions. They felt that the online gaming community is spoiled with choices of platforms to communicate with one another but the options for the offline(table-top) scene were somewhat lacking. We set out to create an app experience that will serve and delight the needs of any gamer.
"We wanted to create an identity that would be immediately recognisable regardless of what kind of gamer you are.”
"People and the games they play are fragmented. They need a common platform where they can feel comfortable being themselves. Being cognizant that gamers do not need another online social app in their hands, we had to re-imagine a new product, one with offline utility at its core. The Gioco team needed a platform where gamers can find what they are looking for, express themselves freely, and connect with like-minded people who share their same interests. But more importantly, it was clear that Gioco required an identity that gamers could recognise and feel a sense of belonging."
We needed to understand the behaviour of the gaming community, their habits and their preferences in order to provide an inclusive experience for both casual and professional gamers. An in-depth survey was created and shared with various gaming community groups to understand their thoughts and considerations when it comes to making new friends and even sharing content. User personas were then created to guide the experience design we wanted for the app.
The experience designed for the Gioco app was focused on 3 aspects. Giving a sense of identity to the user, connectivity and networking and empowering gamers to do what they do best; to play. The Gioco app allows users to create their own aliases, find their favourite games and other users who share the same interests, create gaming sessions and track upcoming events, and share their favourite gaming moments with everyone.
