Mindline.sg
MOH Office for Healthcare Transformation
Industry
Healthcare & Wellness
Mascot Design
Social Media Style Guidelines
Scope
Mindline.sg is a digital stress management platform that aims to empower and equip individuals with tools, knowledge and pathways to self-care and seek professional help when needed.
Crafting the Perfect Companion
We were tasked at Studio 155 to create a mascot that would complement existing material as well as give the content extra legs to expand and grow into its own personality. We also set out to build a social media style guide to create visual consistency throughout all of Mindline.sg's social channels.
We believe in creating a mascot that feels like a friend. We want it to be adorable, relatable, and easy to connect with. But it also needs to stand out! It should be instantly recognizable, a beacon of comfort in a crowded online space.
We found inspiration in the unconditional love and support our pets offer. Each furry friend has a unique personality that can resonate with different aspects of mental well-being. These pet traits will be the foundation for our mascot's personality, allowing us to develop engaging content across platforms like Instagram. With this relatable approach, new followers can easily connect and enjoy the story we unfold, without needing a complex narrative.