Petalicious

Industry

Agriculture, F&B

More than just a business, Petalicious is an agricultural movement dedicated to cultivating produce such as microgreens and edible flowers that not only elevate the tastes of the dishes they are paired with, they also look gorgeous. This speciality produce has exceptional flavours and nutritional properties - all while being sustainable and traceable.

  • Brand Identity

  • Social Media Management

  • Content Marketing

Scope

A Kaleidoscope of Flavours

Grown here in Singapore in indoor and rooftop spaces, and operated by experienced farmhands and volunteers alike, Petalicious has grown to supply their specialty produce to hotels, restaurants and cafes across the island. Working closely with the Petalicious team to evolve their brand awareness across all their touchpoints, the new identity has been refined while retaining most of the brand's original concept. A merging of two passions, the origin of food and taste, Petalicious was conceived.

"The graphical elements of food and florals are inspirations for the logo creating a graphic language that is optimistic and accessible."