Pryce Tea
Lim Lam Thye Pte Ltd
Industry
FMCG
Product Packaging
Scope
Pryce Tea is one of the most established tea brands in Singapore, known for its expressive use of ingredients and fresh interpretation of Chinese teas.
Curating the Finest Gourmet Teas
The brand has a track record of winning awards for its great taste and refined packaging. The packaging design is a celebration of modern Singapore and Shanghai 'The parish of the East'. Intricate oriental motifs accompanied by bright popping colours give a hint of the adventurous and bold blend of old and new.
"Rounds and rounds of revisions led up to a finely tuned packaging that was recognised and well received by the community. The design received the Singapore Packaging Star Award in 2014."
