The Dojo

Industry

Fitness

  • Brand Identity

  • Social Media Management

  • Content Marketing

  • Performance Marketing

Scope

The Dojo is more than just an institution. It is a closely-knit community of passionate and compassionate people who share a common goal: to become the best versions of themselves. Headed by seasoned instructors with years of experience, The Dojo welcomes students of all ages, from children to adults.

Strength Through Discipline & Compassion

​​​​​​​Through martial arts, The Dojo helps students unleash the power of their physical and mental energy. To introduce renewed energy across all their touchpoints, The Dojo conducted a rebranding of their identity. Working closely with the founder, the new identity pays faithful homage to what came before in terms of colour and structure.

However, it also gives the brand a contemporary and more versatile look that would scale well no matter the application. The new identity is a reflection of The Dojo's commitment to helping students reach their full potential. It is a symbol of the community's passion, compassion, and dedication to helping others.

"The new identity is a reflection of The Dojo's commitment to helping students reach their full potential. it is a symbol of the community's passion, compassion and dedication to helping others."