TNP
TNP Fitness
Industry
Fitness, Health & Wellness
Brand Identity
Social Media Management
Content Marketing
Scope
THE NEW PLACE is an online platform for fitness professionals to organise virtual classes and better connect with their audience. TNP curates and manages these activities by providing a holistic and seamless experience for both fitness professionals and customers amidst the growing pandemic where focus on personal fitness is on the rise.
Recharging the Fitness Industry
During the COVID pandemic, fitness and health became the focal point as many were forced to stay indoors and keep social interactions to a minimum. People were seeking outlets for activities they could do within the household. The owners of TNP brought the idea of a virtual space where fitness professionals could still see increasing opportunities while minimising downtime with their audiences during the lockdown.
We were tasked to redevelop a brand identity for TNP to bring both young and old together in a fitness movement. Movement and energy are two words commonly associated with workouts and fitness. After many design iterations, the lightning bolt and colour transitions of this logo design felt like the best representation of the tone and personality the brand owners wanted to express.
"A comprehensive system with a newly designed user experience and interface had to be created in alignment with the new brand identity. We provided digital assets and worked closely with the partners and trainers they were collaborating with to come up with engaging content that kept motivation and energy levels up."
